Advertising and Marketing

 

Coldwell Banker Realty Corp. Associates First In Service Marketing Plan

Your property is unique. Understanding and marketing the unique features of your property maximizes the value of your sales transaction. From the moment you list your Bucks/Montgomery County home or Center City real estate with Coldwell Banker Realty Corp Associates, your agent takes ownership of the selling process. Your unique marketing program will orchestrate the optimal blend of advertising, marketing, and public relations in selected media. Our customized service meets these unique requirements, from upscale niche real estate markets like Washington Square, the Art Museum, Fitler Square, Northern Liberties, University City, Society Hill, Rittenhouse Square, and Old City; to prime suburban homes in North Wales, Blue Bell, Doylestown, Harleysville, and Lansdale.

 

Internet
Since 88% of Buyers use the Internet to search for a home, the Internet has become the most compelling showcase for your home.

 

cbrealtycorp.com and cbrca.com - Consumers expect a timely response to Internet inquires. The Coldwell Banker Realty Corp. Assoc. lead management system facilitates nearly instantaneous communication between consumers and sales associates to insure that our listing inquires are addressed with the prompt attention that consumers demand.

 

coldwellbanker.com - Award winning national website had 31 million visits in 2008, One of our first steps is to get your home up on our national website, coldwellbanker.com. It is through this website that your home will be exposed to millions of customers. And once your on our national site, your property will automatically be filtered to other real estate related portals through our listing distribution strategy.

realtor.com - All of Coldwell Banker Realty Corp Associate's listing are enhanced on realtor.com as a "Showcased Property".

• #1 website buyers use to search for homes
• Top placement in searches
• Yellow border to help make your listing stand out from the rest
• Display multiple photos up to 25
• Display property description
• Post Open Houses
  
  trulia.com - real estate search engine that helps buyers find homes for sale and provides real estate information at the local level with mapping and statistics

 

listhub.com - syndication to all Internet marketing channels:

• Homefinder.com
• Zillow
• MyRealty.com
• Propbot
• Frontdoor.com
• Oodle
• hotpads.com
• enormo

 

Advertised on the following websites

• MSN search
  
• Yahoo search
  
• Google search
  
• realtor.com - The National Association of realtors website
  

 

Advertised on the following websites but not limited to:

• MonsterMoving.com
  
• MSN.com
  
• Homestore.com
  
• AOL.com
  
• RealEstateJournal.com (Wall Street Journal guide to property)
  
• Netscape (realestate.netscape.com)
  
• CompuServe
  
• Digital City
  
• IWon
  
• Excite
  
• Juno
  
• NetZero
  
• PLUS Internet Broadcasting Systems, INC
  
• philly.homehunter.com - The Philadelphia Inquirer website
  
• coldwellbankerpreviews.com - Luxury home promotion
  
• TrendMLS.com: - computerized service for quick and effective exposure to an expansive market area and a multitude of real estate companies and agent
  
• Philly.com
  
• DelawareOnline.com
  
• Phillyburbs.com
  
• CourierPostOnline.com
  

 

Virtual Tour

• Your listing never looked so good.
  
• Make a statement about your properties with this version of Obeo Walk-Through. Detailed professional photography, crystal clear 360 panoramas, and the most user-friendly design all come together to make your listings shine. And that's not all. Imagine a personalized Walk-Through with your company's look and feel attached. Now you're just beginning to see what Obeo can do for you.
  
• Manage your traffic see your success.
  
• Know dates, times, places, everything about who's interested in your listing. With the click of a mouse, you will find yourself with the most detailed information about who wants to buy your property. Use Obeo's tracking system to empower your sales approach, fine tune strategies, and impress your clients.
  

 

Newspapers

• The Philadelphia Inquirer
  
• Philadelphia Weekly
  
• City Paper
  
• The Reporter
  
• Main Line Times
  
• Montgomery Newspaper
  
  • The Ambler Gazette
    
  • Central Bucks Life
    
  • The Colonial
    
  • The Globe
    
  • Main Line Life
    
  • Montgomery Life
    
  • News-Herald
    
  • North Penn Life
    
  • Public Spirit/W.G. Guide
    
  • Souderton Independent
    
  • Spring-Ford Reporter
    
  • Springfield Sun
    
  • Times Chronicle/ Glenside News
    
  • Valley Item
    

 

Additional Targeted Print Advertising

• Style Magazine
  
• Philadelphia Magazine
  
• Row Home Magazine
  
• Homes & Land Magazine
  
• Jewish Exponent
  
• The Times Herald
  
• The Intelligencer
  

 

Coldwell Banker Previews International
Quite simply, it is the most powerful luxury home marketing program in the world. A hallmark of the Coldwell Banker Previews International program is the meticulous and thorough attention to the marketing details. Today, Coldwell Banker sells more million-dollar properties through promotion to an exclusive client list, trained Previews Specialists, and a variety of distinguished luxury home publications. Our "one-of-a-kind client, one-of-a-kind home" philosophy is a hallmark of our reputation.

Multiple Listing Services
We have a unique selling philosophy that is inclusive which is better than exclusive. At Coldwell Banker Realty Corp, we believe that optimal exposure comes through co-broking or "inclusive marketing". When you list with us your property not only receives exposure to our real estate professionals but a multiple state, multiple county co-broker network through TReND MLS.

 

Relocation, We will bring more Buyers to your door.

 

We are a specially selected member of the Cartus Broker Network. We have been selected for performance and earned our way with proven results. Cartus Broker Network works with more than 1,700 corporate clients and organizations worldwide. Being a Network Broker means greater access to more Buyers…and more exposure to your home.